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Building Esports Experiences

Explore multiplayer free-to-play games and community event creation. Students engage in multiplayer games to understand their mechanics, community dynamics, and the structure of successful gaming events. Through practical application, critical analysis, research, teamwork and communication, students design gaming events to foster enjoyable experiences. (This course is cross-listed with LA 348.)

Building Esports Experiences

Explore multiplayer free-to-play games and community event creation. Students engage in multiplayer games to understand their mechanics, community dynamics, and the structure of successful gaming events. Through practical application, critical analysis, research, teamwork and communication, students design gaming events to foster enjoyable experiences. (This course is cross-listed with COM 348.)

AI-Powered Brand Communication

Unlock the power of AI for brand communication! Develop skills in AI-driven strategy, branding, writing, and content creation to craft compelling stories and connect with your target audience. Using AI tools, you’ll optimize content across digital platforms, showcasing your ability to drive brand success through creativity and strategic insight.

Media Station Management

Get hands-on experience managing Urban Knights Radio, our vibrant radio/podcasting media station. You’ll learn to analyze trends and audience data to program, promote, and market the station using targeted program sweepers, promos, radio segments, and feature-length podcasts. (This course is cross-listed with LA 351.)

Future Agency

You’ll work on real client projects within an agency setting. You will collaborate in teams, directly interact with clients, and take on various roles within a creative team, including leadership positions. Your projects will cover the full spectrum, from initial new business and research phases all the way through to… Read More

Media Station Management

Get hands-on experience managing Urban Knights Radio, our vibrant radio/podcasting media station. You’ll learn to analyze trends and audience data to program, promote, and market the station using targeted program sweepers, promos, radio segments, and feature-length podcasts. (This course is cross-listed with COM 351.)

Future Agency

You’ll work on real client projects within an agency setting. You will collaborate in teams, directly interact with clients, and take on various roles within a creative team, including leadership positions. Your projects will cover the full spectrum, from initial new business and research phases all the way through to… Read More

Multiplatform Production: Original Series

Develop a binge-able series. Work as a series producer, associate producer, segment producer, and talent on your original series.

Media Production: Working with the Client

Create a real-world production for a non-profit client. You’ll perform a variety of roles to create media content, including concept, pitch, development, pre-production, and production. (This course is cross-listed with MUS 498MP.)

Social Media Production and Branding

Develop a comprehensive modern marketing campaign. You’ll use branding videos, influencers, product placement, social media, event marketing, analytics, and public speaking skills to promote your own product. (This course is cross-listed with COM 635.)